There are two pieces to the content pie. The first is the content itself – websites, blog posts, articles, ad campaigns, brand messaging, etc. The second is the audience interacting with that content. Those two pieces? They need to fit like they were forever meant to be together.

You know. Kinda like me & Scarlett Johansson.

I’m talking about a concept called content:audience fit. If the content you’re creating isn’t resonating or getting traction, you can boil the problem down to one of two things: either your content isn’t good enough – not unique enough, not well-written or designed, not providing enough value, etc. – or your audience for that content isn’t right.