I’m a data guy. It took me a while though.
For a long time, Andy & I just operated on feel when it came to Paper Leaf, our design agency. Because it was only the two of us for the first couple of years, we could get away with that – there wasn’t much overhead, and you don’t need that many projects to keep busy when there are only two people.
As we’ve grown, though – we’re at 7 people at the time of this post – I’ve learned to track more & more data about our company. It’s not just that numbers are interesting. Having data means we can spot trends, have measurable goals for the business, and more on a month-to-month basis. There’s a lot you can learn from numbers.
So I’m going to share those numbers with you.Read the Full Post →