What do messages like “We create beautiful websites that grow your business”; “We help businesses succeed online”; and “Canada’s leading digital post-secondary institution” all have in common?
All those statements are vapid and empty; there’s nothing to back them up. There’s no proof.
Standing by themselves, these messages just plain don’t work. You can find this type of communication everywhere you look, too – and there’s a good chance that your messaging is suffering from the same fate.
That’s a problem.Read the Full Post →