What do messages like “We create beautiful websites that grow your business”; “We help businesses succeed online”; and “Canada’s leading digital post-secondary institution” all have in common?

All those statements are vapid and empty; there’s nothing to back them up. There’s no proof.

Standing by themselves, these messages just plain don’t work. You can find this type of communication everywhere you look, too – and there’s a good chance that your messaging is suffering from the same fate.

That’s a problem.

All I wanted was a place to write. A place to write on topics I care about; ones that don’t fully fit under the Paper Leaf umbrella. Mainly, I wanted to talk about business & strategy, as Paper Leaf’s content is more focused on design. That was the point of launching this site.

The stats, and benefits, from just having a place to write for one month? Surprising. Let me explain, and share with you the actual numbers behind my personal site’s first 30 days.