Jeff Archibald
Digital Agency Consultant
We're taught to diversify our stock portfolio – that way, if one stock tanks, our whole portfolio doesn't go with it. Should we do the same with our identities? Starting, growing, and running a …
Continue Reading about Diversifying Your Identity: Being More Than an Agency Owner →
I went through an incredible amount of change in 2023: I had a 5-year relationship turn sour, become exceptionally damaging, and finally end. At the same time, I was hiring my replacement at work …
Today is my last day at Paper Leaf. For those who don’t know, PL is the digital shop I started back in 2009 with Andy, my cofounder, who I then bought out in 2018. In 2021, I sold Paper Leaf to ZGM, …
Paper Leaf turns 10 years old today. I’m bad at stopping to recognize a moment, never mind celebrating, so I’m making an effort to do that here. When we started PL, we were as green as they come. We …
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My wife Andy and I started Paper Leaf in 2009. We were not bad at design (I think we're pretty damn good now), and really green at business. In some ways, our naivety was a bit of a blessing; had we …
Continue Reading about The Blunt Realities of Running Your Own Design Business →
Your 60-hour work week is not a badge of honour. It is a problem. There is a sense of pride over being able to state that we worked an exorbitant amount of hours this week, last week, or last month. …
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