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Jeff Archibald

Business Advisor

Conference + Event Speaking

Conference & event speaking is something I love to do, and have considerable experience at. Learning at these events earlier in my career helped me grow. Now, I can give back a bit by speaking at these events and sharing what I’ve learned with fellow entrepreneurs. Scroll down to see some examples and the breadth of my speaking experience.

Primarily, the type of conference & event speaking topics I cover revolve around the following subjects:

  • Entrepreneurship
  • Finance for Founders
  • Responsible Scaling
  • Business Development + Sales
  • Marketing + Lead Generation
  • Leadership + Running Organizations
  • Mergers, Acquisitions, and Selling a Business
  • Digital Strategy + Technology

Interested in having me speak at your conference or event? Drop me a line or join my newsletter. Oh, and if you’re wondering who the hell I am, you can read a bit more about me on my About page.

Podcast Appearances

Here’s a handful of podcast appearances I’ve done (links to Spotify):

Built To Sell Radio: How to Turn a 3x EBITDA Offer into 5x

Episode Description: Jeff Archibald founded Paper Leaf, a company specializing in developing websites, mobile apps and custom software. By offering a narrow scope of services to a variety of verticals, Paper Leaf built a reputation for handling challenging projects that generalist agencies couldn’t. Jeff’s commitment to simplicity and effective forecasting played a significant role in Paper Leaf’s success. He used fixed payment contracts to ensure steady cash flow and offered a limited number of technologies, allowing his team to become experts. These practices stabilized the business and made it attractive for acquisition.

Explore84: A Conversation with Jeff Archibald

Episode Description: Meet Jeff Archibald, exited cofounder of Paper Leaf, a leading web & mobile app firm located in Edmonton, Alberta. After being acquired by ZGM, Jeff decided to take a step back from his digital agency and discover his identity outside of being an entrepreneur. In 2023, Jeff moved to a small ski town in British Columbia, and spends his time mountain biking, trail running, alpine and backcountry skiing.

Join us for a conversation about the importance of growth and balance, how to navigate big life changes with resilience, and what it means to be successful.

Agencies That Build: Acquisition 101

Episode Description: Jeff Archibald is the Managing Director of Paper Leaf, a full-stack website, app, and software development firm. Their products have received awards and accolades, and they are also recognized as one of Canada’s top firms by Strategy Magazine and Clutch. Here, we talk about the basics of mergers + acquisitions and Jeff’s experience in the area.

BuildUp: Exploring Digital Transformation

Episode Description: Jeff Archibald, Managing Director for app development company Paper Leaf, is on the show to talk digital transformation. Learn what digital transformation is, hear examples of successful transformation, and how you can get started on the digital journey.

Turning Point: Entrepreneur Stories with Jeff Archibald

Episode Description: A designer turned entrepreneur, Jeff shares the challenges of dealing with growth and managing change. Jeff spent years working in the web design industry, building a business from ground zero. Business brought opportunities, but also the realities of managing through change. His personal development, clear thinking and ability to adapt drove his success. Jeff learned the hard lessons of “Jack of all trades but Master of none” as he grew his business, Paper Leaf, and brought clear focus to his business building on the strengths within his team.

1 of 8 Billion: The Secret to Defining Your Company’s Niche

Episode Description: Jeff Archibald, Managing Director of Paper Leaf, a specialized website and app agency, talks shop with Ivan about many agency owner issues, like how important it is to define your niche (without being too narrow), when to bring in the suits (middle management), and the False Hustle.

Conference & Event Speaking Engagements

Featured Talks

Here are a few videos of past conference & event talks I’ve given – the majority of my engagements have not been recorded, but past events, topics, and their decks are all available a bit further down.

Inside the Black Box of Web Design Pricing

Web design costs come in a huge range of shapes & sizes. Thanks to that range, clients can struggle with understanding why websites cost what they do, and freelancers/shops can struggle with how to price their services. This talk, given in 2014, covers how to understand and solve that problem: the thought processes, variables, logic, and math that goes into pricing custom web design & development from the perspective of someone who’s grown from a two-person home-based business to (at the time) a 6-person shop.

The Brand Lighthouse

Everything you do on social media should come back to one key point: your brand. It is the fundamental map for your actions and growth. The term “brand” is oft-misunderstood; in this talk, given in 2014, I cover what a brand actually means, methods to build a brand online, and how to manage it.

Branding vs. Logo Design (Panel)

This is an oldie, from 2012. Capital Ideas was an initiative in Edmonton designed to operate like a startup, offering content events for entrepreneurs in Edmonton. In this panel, we discussed the difference between holistic branding and straight-up logo design.

Past Conference & Event Talks

Below are a few past conference & event speaking engagements I’ve been a part of. Where available, each link will take you offsite to the individual slide deck on my SpeakerDeck page.

Want me to speak at your event?

I’m happy to speak to entrepreneurs, tech founders, and agency folk alike at well-organized events. Drop me a line and let’s find out if I’d be a good match for your audience.

Contact Me