What do messages like We create beautiful websites that grow your business; We help businesses succeed online; and Canada's leading digital post-secondary institution all have in common? All those …
Inside the Black Box of Web Design Pricing
Web design costs come in a huge range of shapes & sizes. Thanks to that range, clients can struggle with understanding why websites cost what they do, and freelancers/shops can struggle with how …
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Understanding & Benefiting From Content:Audience Fit
There are two pieces to the content pie. The first is the content itself – websites, blog posts, articles, ad campaigns, brand messaging, etc. The second is the audience interacting with that content. …
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Authentic Content Still Works – Here’s the Proof
All I wanted was a place to write. A place to write on topics I care about; ones that don't fully fit under the Paper Leaf umbrella. Mainly, I wanted to talk about business & strategy, as Paper …
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Stop Networking
Here's the deal. Networking sucks and you're probably bad at it. I say that because I believe it too: I hate networking, and I'm bad at it. So I don't do it. But that doesn't stop me from meeting new …