Jeff Archibald
Business Advisor
There are two pieces to the content pie. The first is the content itself – websites, blog posts, articles, ad campaigns, brand messaging, etc. The second is the audience interacting with that content. …
Continue Reading about Understanding & Benefiting From Content:Audience Fit →
All I wanted was a place to write. A place to write on topics I care about; ones that don't fully fit under the Paper Leaf umbrella. Mainly, I wanted to talk about business & strategy, as Paper …
Continue Reading about Authentic Content Still Works – Here’s the Proof →
