You aren’t creative problem solvers.
You’re not a brand disruption studio.
You’re not experts at digital solutions.
You are:
- A PR firm who helps large organizations navigate times of crisis.
- A communications agency who works with educational institutions to develop and implement unified communication strategies.
- A custom web development firm who specializes in WordPress.
- Advertising experts who help launch food & beverage companies and bring them to market.
- A marketing agency who helps non-profits raise more donations through connected storytelling.
Sure, you might solve these problems creatively. But I also creatively solved the problem of my blinds smacking my window frame… by sticking a sponge on it.
Don’t be cute. Don’t be clever. Don’t try to chase all the rabbits and end up catching none.
Just be clear. Clear about who you are, what you do, and who you do it for.
Let the rest flow from that.