Thomas Sowell, the American economist, has a quote that lives in my head: “There are no solutions. There are only trade-offs.” Once you hear it and let it steep a bit, it’s hard to unhear. It …
Agency Advisor Insights
Building an Agency the Hard Way
If you want to build a deck, you don’t just grab some boards and start nailing shit together. But that’s often how agencies try to grow. That's building an agency the hard way. Let’s continue with …
Three Timeless Principles for Leading an Agency
Most agency owners get lost in the weeds. They obsess over tools, trends, and tactics, but miss the bigger picture. I was there once too. But leading an agency isn’t about chasing every detail all …
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Your Agency Doesn’t Need to be Innovative (Yet)
You don’t need to be innovative. Yet. First, your firm needs to nail the fundamentals. Because most of your competitors aren’t, and most of your prospects and clients just want you to do your …
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Super Simple Finance Rules for Agency Owners
Most agency owners I’ve met (myself included) started as “makers” first: designers, developers, marketers, writers. No finance background. But until we can hire that expertise, we’re not just the CEOs …
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Sales Strategies for Agencies: Short, Medium, and Long-Term
Here’s a familiar scene: An agency owner hops on a call with me, a little anxious. “Our pipeline is looking thin. I’m kind of freaking out. How do I land some deals fast before this turns into a …
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