It's easy to be busy; it's hard to be productive, and the two terms are different. Raise your hand if you've spent entire days answering "quick" email after "quick" email; spent hours in your task …
Insights
Why You’re Losing Proposals
Losing proposals, and the potentially lucrative contracts that come with winning them, just plain sucks. You know you can do that job – knock it out of the park, even. But for some reason, the …
What’s Your Proof?
What do messages like We create beautiful websites that grow your business; We help businesses succeed online; and Canada's leading digital post-secondary institution all have in common? All those …
Inside the Black Box of Web Design Pricing
Web design costs come in a huge range of shapes & sizes. Thanks to that range, clients can struggle with understanding why websites cost what they do, and freelancers/shops can struggle with how …
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Understanding & Benefiting From Content:Audience Fit
There are two pieces to the content pie. The first is the content itself – websites, blog posts, articles, ad campaigns, brand messaging, etc. The second is the audience interacting with that content. …
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The Blunt Realities of Running Your Own Design Business
My wife Andy and I started Paper Leaf in 2009. We were not bad at design (I think we're pretty damn good now), and really green at business. In some ways, our naivety was a bit of a blessing; had we …
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